span.shop_title.p-shop__title {
 display: block;
 height: 150px;
 overflow: hidden;
 text-indent: 100%;
 white-space: nowrap;
 background: url(https://img21.shop-pro.jp/PA01388/433/PA01388433.png?cmsp_timestamp=20170727164429) no-repeat center center;
}